Hobbies: Ideas & Inventions


Here is an idea for a new food product: Vegideli.

In America, a lot of people eat sandwiches that are made of processed meats since they are convenient to make and eat for lunch.  To make the sandwich, one takes 2 slices of bread and puts various things between them. Typically, one can add green lettuce, sliced tomatoes, cucumbers, cheese slices, etc.  However, the main ingredient is the meat, which can be anything like turkey, chicken, beef, ham, etc.  The attraction is that it is easy to prepare this item in the morning while rushing to get out of the house to go to work or school.  It is also convenient to eat while still sitting at ones desk at work because the sandwich is not messy and does not need to be heated.

The lunch meats are also called "Cold Cuts."  The processing involves smoking, boiling, baking, etc. to cook the meat.
They are spiced in various ways.  In the end, they look nothing like the original animal meat. The meats are then sliced and sold in local food shops.  They normally last for about 1 - 2 weeks in the fridge.  Health-wise, they are usually high in fats, cholesterol and salt.

The problem at hand is that this convenient sandwich is not available for vegetarians because of its main ingredient: the meat.  Without the meat, as the joke goes, a sandwich is just 2 slices of bread.

The opportunity is to develop a vegetarian replacement for the meat.  The target consumers would be vegetarians and other health conscious people in USA and Western Europe.  The product should also comply with Jewish & Islamic religious diets.  The product could be made in India with surplus fruits and vegetables.  Initially, it could be flavored to imitate existing lunch meats.  However, other more interesting masala flavors can also be offered.

The product would be sold presliced in sealed packages.  The package should not need refrigeration until it is opened.
Each slice would be a square about 10 to 15 cm wide and about 2 to 4 mm thick, so it would fit between 2 slices of bread.  It would be very important to get the texture and consistency correct.  The product should not stick to the teeth or mouth.  It should not be excessively chewy nor should it fall apart easily.